A little trick on how to land your ideas for any camping - UA
While brainstorming with your clients and in a campaign, humour is essential. You should take a look at how to write and make something that potentially can be viral because of its fun factor.
I cannot put enough emphasis on the importance of this process you are going to be walking a very thin line. You must identifying the zone where you are going to develop a funny thing and identify a zone where you want to avoid creating something just stupid and meaningless.
So I found this amazing TED Ed-Video that illustrates some secrets to writing funny stories.