The agonizing days of TV - UA
Sometimes I wonder if we are on the brink of TV ads extinction. This made advertising agencies to change paths and protect their client’s investments. Believe it or not, this changes can be very lucrative, not just for advertisers but for the clients themselves.
TV advertising once was powerful due to a number of people it could reach, but with technology and the fast pace of communications, this power is being taken away by many other companies that have jumped the curve.
There are many differences between TV ads and Web ads, The most important is that you can track how your campaign is doing and make minor tweaks and make it better over time, even targeting your market more accurately nowadays is a must.
Advertising is a multi-billion dollar business and worth to study closely, a $ 175B. by 2013. Including the internet, Broadcast TV, newspaper, Radio and other, and Web Advertising leading with almost 43 billion dollars, 2 billion more than TV advertising, by 2013.Sources: IAB/PwC Internet Ad Revenue Report, 2013; PwC
You should not feel bad if you see your TV tormenting, the truth is, that now we are living in an era where self-produced content is an opportunity for people to expose more ideas, more unique and high-quality content and give viewers something else you’ll never gonna see on a regular schedule from your TV Guide.
What makes Internet Advertising more attractive to advertisers, is the flexibility that exists to compare the cost to the ROI. As for the client, the cost involved in the strategy and creation of their campaigns is relatively lower than the one spent on TV or Radio Ads.
In Quebec, at least, TV is suffering a tremendous blow after a major TV agency is making cuts with at least 90 positions or 4.5 % of their workforce, we are talking about TVA, a member of Quebecor Media, reported by CTV news.
In other instances, Quebecor has made another decision to prevent the plumbing of the group financial situation, like in Ottawa and Kingston, where the cuts escalated up to 500 jobs. In a desperate move, the group is trying to reduce its annual cost by $ 45 million, accordingly CTV News.
This is why is very important to follow closely what are the trends to build a successful online campaign and complemented with professional insights in the field, such as graphic and web design, video/audio production and more.